Case narrative
Project overview
Zero Halliburton is a legacy brand with a long-standing presence in the premium luggage market. While the brand itself remained strong, its digital infrastructure was no longer aligned with its ambitions. The existing platform, built on CS-Cart, had become increasingly difficult to scale. As business needs evolved, the limitations of the system became more apparent, prompting a full migration to Shopify Plus. At the same time, the move to Online Store 2.0 created an opportunity to reassess not only the technical foundation, but the overall structure of the digital experience.
The challenge
The challenge extended beyond a platform migration. Operational costs, including team resources and ongoing maintenance, had continued to rise, yet revenue growth had plateaued. The existing setup required constant effort but was not delivering the expected results. The migration from CS-Cart to Shopify Plus introduced the need for a complete rebuild, including an upgrade to Online Store 2.0. This meant rethinking not only the front-end experience, but also the underlying structure that supports daily operations. In addition, multiple areas required coordination—customer support, marketplace integration, and marketing execution—all of which needed to work together seamlessly.
The solution
ST provided end-to-end support across the entire lifecycle, from migration to ongoing operations. The platform was rebuilt on Shopify Plus with an Online Store 2.0 architecture, creating a more flexible and scalable foundation. This allowed the team to iterate on both design and functionality without being constrained by the previous system. Beyond the storefront, integrations were implemented to support broader business operations. Gorgias was configured to establish a structured help center and streamline customer support workflows. Integration with Amazon Seller Central ensured consistency across sales channels and improved operational efficiency. Ongoing support also extended into marketing. From content creation to continuous optimization, the focus was on maintaining momentum and enabling the brand to evolve without friction. Rather than treating development, operations, and marketing as separate functions, the approach unified them into a single, continuous workflow.
Results
The impact was felt across both performance and operations. The platform became significantly more stable and easier to manage. Updates that previously required heavy coordination could now be executed quickly, allowing the team to move with greater confidence. Operational overhead was reduced, and the overall system became more responsive to change. As improvements were rolled out, performance followed. Metrics told a similar story - across the board, everything started moving in the right direction.
Impact
Trending up
Conversion
Climbing steadily
Engagement
Noticeably better
Overall performance